ake Kassan and Kramer LaPlante, both 24, and the co-founders of the watch company MVMT, met as college roommates in Santa Barbara, an oceanside college town famous for its “work hard, play hard” mentality. But after deciding that the university route wasn't for them, they left their studies behind to try a venture of their own.
Within just three years of MVMT's launch, these two college dropouts had grown one of the most buzzed-about ecommerce watch brands in years. They’ve sold over 100,000 watches and been featured in Complex, Playboy, GQ, Hypebeast and countless other blogs and magazines. (Full disclosure: They're customers of yotpo.com whose blog I manage.)